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Laila Noory, MPH
Senior Regulatory Strategist
Laila is a Senior Strategist with Sanova, a regulatory and scientific consultancy specializing in PMTAs, MRTPAs, SEs, and other tobacco and nicotine product submissions. With extensive regulatory expertise spanning both public and private sectors, Laila brings over a decade of direct experience from FDA's Center for Tobacco Products (CTP), where she held leadership roles developing and reviewing premarket tobacco application requirements. She notably planned, directed, and evaluated high-profile premarket application review programs, solidifying her deep understanding of integrating science and regulations.
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More about Laila
At Sanova, Laila guides clients through the ever-evolving tobacco product application landscape, with a focus on novel delivery systems. As an expert in regulatory strategy, Laila focuses on transforming complex regulatory challenges into strategic advantages through practical execution to support innovative product development, regulatory submission, and ongoing regulatory adherence in highly challenging sectors. Laila also leads Sanova’s literature review cost share program, which is designed to make regulatory compliance more practical and accessible to industry.
Beyond her significant tenure at the FDA, Laila also served in the private sector with Juul Labs, working on complex regulatory submissions for electronic nicotine delivery systems (ENDS). Here, she applied her project management and regulatory acumen to foster collaboration within intricate, highly regulated operations, including managing product integrity programs to ensure regulatory alignment.
Education & Certifications
MPH, Epidemiology, Emory University
Master's certificate in Project Management, George Washington University
PMP Certification
Memberships
Laila is a proud member of the Organization of Women in Nicotine and Tobacco (OWNiT)
